RANKING ON GOOGLE USED TO BE THE GAME. NOW YOU HAVE TO WIN CHATGPT.
SEO, GEO, and AEO are not three services. They’re one engineered stack. 60% of Google searches now end without a click. AI Overviews appear on 40% of result pages. Only 1.7% of websites show up in both traditional rankings and AI answers. We build the rare kind that does — so you’re the source whether the buyer types into Google, asks ChatGPT, or speaks to Gemini.
SEO, GEO, AEO.
STOP CONFUSING THEM.
START STACKING THEM.
Every agency in your inbox is selling these as separate line items. They’re not. They’re three layers of one visibility system, and they only work when they’re built together. Here’s the honest distinction — then the part nobody else explains.
Search Engine Optimization
The discipline you already know. We get your pages ranked on Google and Bing — for the queries that still drive traffic to your site. Technical health, page speed, internal linking, backlinks, content depth. The blue-link layer.
Answer Engine Optimization
Optimizing your content to be lifted as the direct answer — featured snippets, Google AI Overviews, voice assistant responses, “people also ask” boxes. Schema-driven, brevity-rewarded, FAQ-shaped. The zero-click layer.
Generative Engine Optimization
Getting your brand cited inside ChatGPT, Perplexity, Claude, and Gemini responses — by name, with attribution, when buyers ask category questions. Entity clarity, third-party mentions, content engineered for LLM extraction. The recommendation layer.
Done separately, they cancel each other out. A page optimized only for AI snippets often ranks badly. A page ranked #1 in Google often gets ignored by ChatGPT. We build pages that win all three at once. See the stack →
SOME UNCOMFORTABLE TRUTHS
BEFORE YOU HIRE ANYBODY.
Nobody can guarantee an AI citation.
Any agency promising “guaranteed inclusion in ChatGPT” is selling you a fairy tale. Between 40 and 60% of cited sources change month-to-month across Google AI Mode and ChatGPT. We work in probability and preparedness — the same way smart media agencies work in PR. If a vendor’s pitch sounds deterministic, walk.
Winning one platform doesn’t win the others.
Only 11% of domains are cited by both ChatGPT and Perplexity. Each engine has different source preferences — ChatGPT loves Reddit and YouTube, Perplexity weights Wikipedia heavily, Gemini pulls from Google’s own indexed knowledge. Your stack has to be built for all of them, or you’ll get half the visibility you’re paying for.
Most “GEO services” are rebranded SEO.
Charging 50–100% more for the same tactics, with “GEO” stamped on the proposal. The tell? Ask what they do that’s different from their SEO checklist. If the answer is “schema markup” and “FAQ pages,” you’re being upsold. Real GEO involves entity disambiguation, llms.txt strategy, third-party citation seeding, Reddit and YouTube authority building, and prompt-pattern research that no SEO agency was doing in 2023.
Attribution is broken — and that’s not your fault.
60–75% of AI interactions produce zero clicks. Your Google Analytics will not show a “ChatGPT referred you” line item the way it shows organic. If you’re being quoted by AI, you’ll see it in brand search lifts, direct traffic spikes, and “I heard about you from ChatGPT” answers in your sales calls — not your dashboard. We build the secondary attribution loop that makes this measurable. How we measure →
THE NINE-LAYER STACK
YOU’RE COMPETING AGAINST.
Most agencies ship three or four of these. The brands winning AI search in 2026 ship all nine, in order, every month. Here’s the work, transparently.
Technical SEO Reset
Crawlability, Core Web Vitals, mobile rendering, sitemap hygiene, internal linking architecture. Boring foundation work that AI bots refuse to index without. We fix what years of plugins and theme updates broke before we touch a single piece of content.
Entity & Knowledge Graph Clarity
AI engines don’t read pages — they read entities. Your business name, your category, your founder, your locations, your products all need to resolve to a single confident identity across Wikipedia, Wikidata, Google Knowledge Graph, LinkedIn, Crunchbase, and your own schema. We rebuild the entity layer first because nothing downstream works without it.
Dual-Track Keyword & Prompt Research
Two parallel research streams. Track one: classic keyword research — search volume, intent, difficulty, the queries Google ranks for. Track two: prompt research — the actual conversational questions buyers ask ChatGPT, Perplexity, and Claude about your category. Average AI prompt is 23 words. Average Google query is 2–3. They’re not the same and they need different content shapes.
Answer-First Content Architecture
Every page leads with the direct answer in the first paragraph — TL;DR, definition, summary stat — then expands. Subheadings written as the questions buyers actually ask. Content chunked into self-contained sections an LLM can lift without context. This is the structure that wins both featured snippets and ChatGPT citations. Most “SEO content” still buries the answer 800 words in.
Schema, Structured Data & LLM-Readability
JSON-LD across every template — Organization, Product, Service, Article, FAQPage, HowTo, BreadcrumbList, LocalBusiness. Plus the newer signals: llms.txt at your root for AI crawlers, sameAs entity links, dateModified on every page so freshness signals fire. Schema works in the AI index, not the response — which is why most “we do schema” agencies miss why it matters.
Third-Party Citation Building (Where AI Actually Looks)
The dirty secret of GEO: ChatGPT and Perplexity weight Reddit, YouTube, Wikipedia, and a handful of vertical communities heavier than your own website. We seed authentic mentions where it matters — subject-matter answers on Reddit and Quora, expert YouTube content with proper transcripts, Wikipedia entity pages where you qualify, vertical community contributions. Not link spam. Real subject-matter presence in the places LLMs trust.
E-E-A-T & Author Authority Engineering
Experience, Expertise, Authoritativeness, Trustworthiness. The four signals that tell both Google and LLMs your content is worth quoting. Real author bios with credentials. Original data and research. Proper citations to authoritative sources. Quotes from experts. The “anonymously written by an SEO contractor” content era is over — AI engines explicitly down-weight it.
Freshness Engine
AI engines down-weight stale content brutally. A 2021 article gets skipped for a 2026 one even if the 2021 one ranks better. We run a quarterly content refresh cycle — every important page gets reviewed, updated, dateModified bumped, statistics replaced with current ones, broken citations fixed. The compounding asset most agencies set and forget.
AI Visibility Tracking + Real Attribution
The work that 80% of agencies skip because it’s hard. We track your citation rate across ChatGPT, Perplexity, Gemini, and Claude monthly — using direct prompt testing plus tools like Profound, Otterly, and Semrush AI Monitor. We build the secondary attribution loop (brand search lift, direct traffic correlation, “how did you hear about us” surveys, AI-referrer tracking where available). Read the measurement section ↓
YOU DON’T
RANK FOR THIS QUERY.
YOU ARE THE ANSWER.
When the work compounds, your brand stops competing for clicks and starts being the source AI engines lift. The example on the right is a real pattern we see for clients three to six months in — branded mention inside the answer, alongside Reuters and Wikipedia. That’s the moment SEO, AEO, and GEO stop being three things and become one outcome.
See where you’re cited today →METRICS THAT MATTER
NOW THAT CLICKS DON’T.
“Rankings up, traffic flat” is the new normal. We measure the things that actually correlate with revenue in an AI-mediated buyer journey — not the vanity dashboards that worked in 2019.
Keyword rankings + organic clicks
Still tracked. Still valuable. But weighted lower than they were because click-through-rates from page 1 dropped 58% with AI Overviews. We report position and traffic, but the headline number is now “impressions where you appeared” — including answer boxes and zero-click surfaces.
Answer-box appearance rate
For every target query, are you appearing in the AI Overview, the featured snippet, the People Also Ask box, or none of the above? We track this monthly across your 50–200 priority queries and report which boxes you own, which you compete for, and which you’ve never appeared in.
AI citation share-of-voice
For 25–50 buyer prompts in your category, we test ChatGPT, Perplexity, Gemini, and Claude monthly. We report: how often your brand appears, how often your competitors appear, sentiment of the mention, and which sources the AI cites. This is the only honest way to measure GEO.
Brand-search lift + dark-traffic correlation
When ChatGPT cites you, the user often doesn’t click — they Google your brand name later, or they land on your site via direct traffic. We correlate brand-search volume, direct-traffic spikes, and inbound demo/audit requests with our citation activity to estimate the AI-driven pipeline you can’t see in GA4.
“How did you hear about us” tracking
Sounds basic. Most agencies skip it. We add a single open-text field to your audit/contact form and tag every inbound lead by source. Within 90 days you’ll have data on how many leads cite ChatGPT, Perplexity, or AI Overviews as their first touchpoint. The cleanest attribution signal you’ll get in 2026.
Sentiment & misinformation monitoring
AI engines occasionally hallucinate facts about your brand. We monitor what ChatGPT, Perplexity, and Gemini are saying about you monthly, flag any inaccuracies, and run the corrective work — Wikipedia edits, schema fixes, third-party citation seeding — needed to fix it. The reputation work nobody talks about.
SAME ENGINE.
DIFFERENT FUEL.
The nine layers above are universal. The execution is niche-specific. A realtor’s GEO play is different from a restaurant’s, which is different from a B2B SaaS company’s. We’ve published the playbooks for our two pillar verticals — read them to see exactly how this gets executed.
Get cited by ChatGPT for “best realtor in [city]”
91% of US realtors are invisible to AI. The full SEO/GEO/AEO stack mapped to neighborhood pages, hyperlocal content, IDX schema, and Realtor.com entity signals.
Read the realtor playbook →Win Google Ask Maps and stay off DoorDash
Google AI Mode now picks one restaurant per query. The full stack mapped to GBP attribute language, menu schema, occasion-driven content, and direct-ordering migration.
Read the restaurant playbook →STRAIGHT
ANSWERS.
SEE WHERE YOU
RANK AND WHERE YOU
GET CITED.
- Current rankings on your top 25 commercial queries
- Appearance rate in Google AI Overviews + answer boxes
- AI citation status across ChatGPT, Perplexity, Gemini, Claude
- Top 3 technical fixes prioritized by impact
- Top 3 content gaps from prompt research
- Schema and entity completeness score
- One-page action plan, no fluff