Ecommerce Marketing Agency Built for ChatGPT Shopping & Rising CAC | Adnnel
Ecommerce Marketing Agency // US & Canada

YOUR CUSTOMER ASKED CHATGPT WHAT TO BUY. DID IT RECOMMEND YOUR PRODUCT?

61% of consumers now use AI to research what to buy, and AI-referred shoppers convert up to 23x higher than organic search. Meanwhile CAC is climbing and ROAS is declining across nearly every paid platform you’re running. We fix both problems at once — structuring your product feed for AI shopping discovery while rebuilding the retention engine that makes paid acquisition profitable again.

61%of shoppers now research with AI first
23xhigher conversion from AI-referred traffic
4,700%YoY growth in AI-referred retail traffic
48hraudit, free, no pitch
VISIBLE TO CHATGPT SHOPPING PRODUCT FEEDS THAT AI TRUSTS RETENTION OVER VANITY ROAS PROFIT-FIRST PAID MEDIA OWNED CHANNELS THAT COMPOUND VISIBLE TO CHATGPT SHOPPING PRODUCT FEEDS THAT AI TRUSTS RETENTION OVER VANITY ROAS PROFIT-FIRST PAID MEDIA OWNED CHANNELS THAT COMPOUND
The Four Threats Quietly Eating Your Margin

YOUR 2023 PLAYBOOK
IS BURNING CASH
FASTER THAN IT’S BURNING IMPRESSIONS.

Threat 01

ChatGPT Shopping Doesn’t Know Your Products Exist

83% of ChatGPT’s shopping carousel data pulls directly from Google Shopping — meaning if your feed is incomplete or your OAI-SearchBot access is blocked, you’re invisible to a channel converting AI-referred shoppers 23x higher than organic. Most stores have never checked either setting. Reddit alone accounts for roughly 39% of AI shopping citations; most brands have zero presence there.

Our move
We audit and rebuild your product feed to 95%+ attribute completion, confirm AI-crawler access without leaking training data, and seed the third-party presence — Reddit threads, comparison content — that LLMs actually cite when recommending products.
Threat 02

CAC Is Up, ROAS Is Down, and Nobody Told You Why

87% of industries saw CPC increases in 2025, driven by AI-feature-driven bidding escalation and platform saturation. Acquisition costs are rising while ROAS declines across nearly every paid channel simultaneously — Meta, Google, even Amazon. Most brands respond by spending more on the same channels instead of asking whether paid acquisition alone can still be profitable.

Our move
Profit-first bidding structured around your actual margin, not platform-reported ROAS. We shift budget toward owned channels — email delivers $36-$79 per $1 spent, the highest ROI of any channel — while keeping paid acquisition for what it’s still good at: net-new discovery.
Threat 03

Your Analytics Are Hiding Your Real AI Traffic

Roughly 70.6% of AI referral traffic is invisible in standard GA4 setups, misclassified as “direct” traffic. Paid ChatGPT accounts don’t pass referrer data. Gemini’s Deep Research mode doesn’t either. Most stores relying on default dashboards are systematically underestimating AI’s actual contribution to revenue by an estimated 3-4x — and making budget decisions based on numbers that are simply wrong.

Our move
We rebuild your attribution to surface the AI-sourced revenue your current dashboard is hiding, so budget decisions get made on real numbers instead of a 3-4x undercount.
Threat 04

You’re Buying Customers Once and Losing Them Forever

Acquisition wins the first sale. Retention is where the actual profit lives — and most brands have no system built for it. A customer who buys a second time within 60 days is worth roughly 3x the long-term value of one who doesn’t, yet most stores spend nothing on the win-back sequences that would trigger that second purchase.

Our move
Email and SMS flows engineered for the second purchase specifically — abandoned cart, post-purchase, win-back at the 60-day mark — feeding richer first-party data back into your ad targeting as a compounding loop, not a one-time campaign.
The AI Shopping Test

DO THIS
RIGHT NOW.

Open ChatGPT on your other tab. Ask it to recommend a product in your exact category, the way a real customer would phrase it. Read the full answer. Count how many times your brand name shows up.

“What’s the best [your product category] for [your specific use case / customer type]?”

For most stores, the answer is zero. And the part that should worry you: traffic from generative AI to retail sites grew 4,700% year-over-year, and those shoppers convert at rates traditional channels can’t touch. The brands winning 2026 aren’t the ones with the biggest ad budget. They’re the ones the AI actually trusts enough to recommend.

Get the report on what AI says about your store
The Playbook

SIX MOVES.
NONE OF THEM ARE “JUST INCREASE THE AD BUDGET.”

01

ChatGPT Shopping & AI Feed Optimization

We get your product feed to 95%+ attribute completion, confirm OAI-SearchBot crawler access without exposing training data via GPTBot, and structure JSON-LD Product schema with server-side rendering. Since 83% of ChatGPT’s shopping data pulls from your existing Google Shopping feed, fixing it once powers visibility across both channels simultaneously.

Best for: any DTC brand whose Google Shopping feed hasn’t been audited in over a year.
02

Real Attribution, Not the 3-4x Undercount

We rebuild your analytics to surface AI-referred traffic your default GA4 setup is currently misclassifying as “direct” — roughly 70.6% of it, per current industry tracking. Once the real numbers are visible, budget decisions stop being guesses.

Best for: brands who suspect their organic and direct traffic numbers don’t add up.
03

Profit-First Paid Media

We structure Meta and Google bidding around your actual margin and LTV, not platform-reported ROAS — measuring incrementality and full-funnel attribution instead of last-click. Creative testing runs at volume; brands testing 20+ new creatives monthly see meaningfully higher ROAS than ones running the same five ads for a quarter.

Best for: brands whose ROAS looks fine on the dashboard but profit doesn’t match it.
04

Email & SMS as the Profit Engine

Email delivers $36-$79 per $1 spent — the highest ROI of any ecommerce channel by a wide margin. SMS follows close behind. We build the flows that actually drive that return: abandoned cart, post-purchase, win-back at the 60-day mark, and segmented campaigns to your highest-LTV customers first.

Best for: stores treating email as a newsletter instead of a revenue channel.
05

Checkout & Conversion-Path Optimization

The gap between average and top-performing checkout flows produces up to a 3x conversion lift on its own — before a single additional ad dollar is spent. We audit and fix the friction points specific to your store: page speed, mobile checkout, payment options, cart abandonment triggers.

Best for: stores with healthy traffic and a conversion rate below their vertical’s benchmark.
06

Third-Party Presence Where AI Actually Looks

Reddit accounts for roughly 39% of AI shopping citations — more than any other single source. We seed authentic presence in the communities and comparison content LLMs pull from when recommending products in your category, the same discipline as GEO but built for commerce intent specifically.

Best for: brands with zero organic presence outside their own website and ads.
Pricing

THREE TIERS.
MONTH-TO-MONTH.
PRICED TO YOUR MARGIN,
NOT YOUR EGO.

From a single-SKU brand finding its first scalable channel to a multi-line store ready to dominate a category, every package is built to pay for itself in profit, not impressions. We share numbers after the audit — because quoting blind is what bad agencies do.

IgniteEarly-stage DTC brands
PropelScaling stores & multi-SKU lines
ConquerBrands going category-dominant
See what’s in each tier →
The Questions Ecommerce Owners Actually Email Us

STRAIGHT
ANSWERS.

Three foundational things have to be right. Your robots.txt needs to allow the OAI-SearchBot crawler — many stores accidentally block it. Your Google Shopping feed needs 95%+ attribute completion, since 83% of ChatGPT’s shopping carousel data pulls directly from that feed. And your JSON-LD Product schema needs to be server-side rendered so AI systems can parse it reliably. Get those three right and you’re visible to a channel where AI-referred shoppers convert up to 23x higher than organic search.
You’re not imagining it. 87% of industries saw CPC increases in 2025, driven by AI-powered bidding tools competing more aggressively and growing platform saturation. CAC has risen across nearly every channel simultaneously while ROAS has declined — it’s not specific to your account or your creative. The fix isn’t spending more on the same channels. It’s shifting weight toward owned channels like email (which returns $36-$79 per $1 spent) and fixing your checkout conversion path, both of which improve profit independent of rising platform costs.
Probably not accurately. Roughly 70.6% of AI referral traffic is currently invisible in standard GA4 setups and gets misclassified as “direct” traffic. Paid ChatGPT accounts don’t pass referrer data at all, and Gemini’s Deep Research mode behaves the same way. Most stores relying on default dashboards are underestimating AI’s contribution to revenue by an estimated 3-4x. We rebuild the attribution layer specifically to surface this before making any budget recommendations.
Email, by a wide margin — $36-$79 per $1 spent, with top performers reaching the high end. SMS follows close behind at $71-$79 per $1 spent. Both dramatically outperform paid acquisition channels, which is exactly why the defining shift in ecommerce marketing for 2026 is brands moving budget toward owned channels and retention instead of pouring more into platforms with declining returns.
A one-page PDF. What ChatGPT and AI shopping tools say about your store today for your category’s real customer queries. Your product feed attribute-completeness score. A real-attribution check on how much AI-referred traffic your current analytics are hiding. Your top three conversion-path gaps in checkout. One-page action plan, prioritized, no fluff. No call required. No pitch unless you ask.
Free. 48 Hours. Zero Pitch.

GET THE REPORT ON
WHAT AI SAYS
ABOUT YOUR STORE.

  • ChatGPT Shopping + Google Shopping visibility scan
  • Product feed attribute-completeness score
  • Real-attribution check on hidden AI-referred traffic
  • Top three checkout conversion-path gaps
  • One-page action plan, prioritized, no fluff
  • No call required. One email, then the ball is yours.

Claim My Audit

We’ll email your audit within 48 hours. Nothing else.

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