YOUR PROSPECT ASKED CHATGPT FOR A TOOL LIKE YOURS. DID YOU COME UP?
CAC is up 40-60% since 2023, and only 5% of B2B buyers are actively in-market at any moment. SEO takes a year to compound and you don’t have a year. We build the founder-led content, the intent-layered outbound, and the GEO that gets real pipeline conversations happening in weeks — without burning runway on channels that look like “real marketing” but don’t move revenue.
YOU’RE SPENDING
LIKE A SERIES B
WITH A SEED-STAGE BUDGET.
You’re Waiting on SEO You Can’t Afford to Wait For
SEO delivers the highest long-term B2B ROI at 748% — but takes 5-6 months to show meaningful traction and 12 months to truly compound. Most founders post content and blog for months, see zero pipeline, and conclude “content doesn’t work.” It works. It just doesn’t work first. Meanwhile, traditional search volume itself is projected to drop 25% by 2026 as AI answers eat into clicks.
CAC Is Up 40-60% and Your Old Playbook Doesn’t Account for It
Acquisition costs have climbed 40-60% since 2023, driven by rising competition, privacy changes, and ad-cost inflation across nearly every channel. Google Ads’ cost per lead reached $70.11 in 2026. Founders running the 2022 playbook — broad paid social, generic content, hope — are paying enterprise prices for startup-stage results.
Buyers Stopped Following Company Pages
B2B buyers increasingly follow people, not corporate accounts. Founders posting in their own voice on LinkedIn have become the highest-converting B2B inbound channel in 2026, while the company page sits in the background as a credibility check rather than the engine. The startups still pushing content through a branded handle are quietly losing reach to competitors whose founder is doing it personally.
Bad Contact Data Is Quietly Inflating Your CAC
Bounced emails torch domain reputation, waste sequences, and skew every downstream metric. A 15-30% invalid contact rate is common and most founders never check it — meaning a chunk of “marketing isn’t working” is actually a data-hygiene problem wearing a strategy costume. Every wasted touch inflates the true cost of every deal you eventually close.
DO THIS
RIGHT NOW.
Open ChatGPT or Perplexity on your other tab. Ask the question a real prospect in your ICP would ask when they’re evaluating tools in your category. Read the full answer carefully.
“What’s the best [your product category] for [your specific ICP — e.g. early-stage B2B SaaS teams under 20 people]?”
For most early-stage startups, the answer is silence or a competitor with better entity clarity. And 74% of B2B companies plan to deploy agentic AI within two years — meaning the AI answer engine isn’t a future problem, it’s where a meaningful share of your category research is already happening today.
Get the report on what AI says about youSIX MOVES.
NONE OF THEM REQUIRE A YEAR OF RUNWAY TO PROVE OUT.
Intent-Layered Cold Outbound
Verified, enriched contact data with bounce rates kept under 3%. Sequences that reference real triggers — funding raised, a relevant hire, a competitor’s customer churning — instead of mass-blasted templates. Response rates on intent-triggered sequences run 2-4x higher than cold lists. This is the channel that produces pipeline feedback in weeks, not months.
Founder Voice, Built to Compound
We capture how you actually talk — specific phrasings, formats you favor, topics you have a genuine point of view on — into a structured guide, then write to it so it never reads like a press release with your name on it. The personal brand becomes the primary distribution channel; the company page becomes the credibility check behind it.
Signal-Based Outbound
When a prospect engages with your founder’s content, we capture that signal and fire a sequence referencing the exact post they engaged with. The cold email stops being cold — reply rates lift because the prospect already feels like they know you. Content surfaces who to reach out to; outbound surfaces what to write about next. The loop compounds in both directions.
Generative Engine Optimization for B2B Categories
We structure your comparison pages, docs, and category content the way ChatGPT and Perplexity lift it: direct-answer paragraphs, named entity clarity, third-party citations. SEO and GEO together mean you capture buyers whether they’re typing into Google or asking an AI assistant to shortlist tools in your category.
CAC-Disciplined Channel Selection
We map your channel mix to your actual ACV instead of a borrowed playbook — under $10K ACV gets PLG, content, and community; $5K-$30K gets the SEO-content-email-outbound hybrid; $30K+ gets ABM and direct outbound. Every channel gets measured against CAC payback under 12 months and LTV:CAC of 3:1 minimum before we scale it.
Sequenced Content That Compounds Once Validated
Once outbound has validated your messaging through real prospect conversations, we layer in the content and SEO that takes 5-6 months to gain traction and 12 to compound — but now built on positioning that’s already proven to convert, not a guess made in a vacuum.
THREE TIERS.
MONTH-TO-MONTH.
PRICED TO YOUR RUNWAY,
NOT YOUR EGO.
From a pre-seed founder validating messaging to a Series A team scaling a proven channel, every package is built around CAC payback math, not a vanity dashboard. We share numbers after the audit — because quoting blind is what bad agencies do.
STRAIGHT
ANSWERS.
GET THE REPORT ON
WHAT AI SAYS
ABOUT YOUR STARTUP.
- ChatGPT + Perplexity category visibility scan
- CAC payback estimate against the 12-month benchmark
- Contact-data hygiene check (if running outbound)
- Channel-fit recommendation mapped to your ACV and stage
- One-page action plan, prioritized, no fluff
- No call required. One email, then the ball is yours.